Jeff Reifman Publishing with WordPress

Jeff Reifman

Jeff is a technology consultant based in the Pacific Northwest. Try scheduling a meeting with his new startup Meeting Planner, simpler, faster scheduling for work or play and read his series about building it).

Legal Issues & Resources

[sc:MainTutorial]While you may not have any legal exposure related to a basic WordPress site, the more you publish the more likely legal issues are to come up. Harvard’s Digital Media Law Project is a great resource. For example, check out Forming a Business and Getting Online and Dealing with Legal Threats and Risks. In addition, they have a […]

Hiring WordPress Developers and Consultants

[sc:MainTutorial]As you go through the process of launching and adding content and features services to your WordPress site, you might need outside expertise. If you’re looking for technical assistance with your WordPress site, you might consider: Envato Studio (formerly Microlancer) – helps you find and work with freelancers Tweaky – appropriate for small web-related project tasks including […]

Specialized Features for WordPress

[sc:MainTutorial]Read our generating income page for e-commerce and payments functionality. Here are some other categories of services that may be relevant and useful to you. Collecting Data from Visitors If you’re looking to collect data from your Website visitors, try some of these services: Survey Monkey WuFoo Google Drive Forms You can embed these into your […]

Building Mobile & Tablet Apps

[sc:MainTutorial]Most people can get by with a responsive WordPress theme that makes their site easily readable on a smartphone. However, if you wish to offer a smartphone app for your site, there are WordPress plugins that make the process easier. This guide describes five of them, with top marks to AppPresser. Recently, I wrote a […]

Generating Income

Affiliate Programs You can also register for affiliate programs to earn percentages of sales of products whose sales originate on your web site. Some popular affiliate programs include: Amazon Associates (the Phillips Hue ad to the right is an example) Commission Junction Share A Sale Digital Ocean (pays $25 per sign up) I’ve been very successful with […]

How to Perform Customer Care and Support

[sc:MainTutorial]If you receive a lot of emails and phone calls from your website, here are a few ways to manage them. Single Destination Mailbox You can set up a free Google Voice number and publicize that. Then, you can forward all emails, texts and voice mail recordings and transcripts to one email address. Incoming calls […]

Marketing & Outreach

[sc:MainTutorial]There are a vast number of ways to generate interest in your website. Here are just a few that may be helpful to you in driving traffic and sustaining your online business efforts. Email Lists Your website should ideally allow people to subscribe to an email newsletter. Many newsletter email sites offer widgets, plugins and […]

Performance Optimization

WordPress Performance Optimization [sc:wpcloud]If you use a managed host, there won’t be as much to do to optimize your WordPress site. If you self-host, there’s a lot that you need to do. Caching and Scaling If your site receives thousands of requests, WordPress will struggle to build each page dynamically for each reader. It’s best […]

Search Engine Optimization

Search Engine Optimization Search Engine Optimization (SEO) is the practice of ensuring that your web site content is easily indexable by Google, Bing et al. and that it’s using the most popular, relevant keywords that people search for. If you’re unfamiliar with SEO, check out the free introductory guide by SEOMoz. The Yoast SEO plugin or All in […]

All posts by Jeff Reifman